Why You Need Press Releases in the Digital Age
In this episode of Measure Success, we dive into the power of traditional media with Mickie Kennedy, founder of eReleases. Discover how press releases can elevate your business by increasing visibility and credibility. Mickie shares his journey and offers actionable insights on crafting effective stories and targeting the right audience. Whether you’re a small business owner or an executive, these strategies can help you harness the power of earned media. Tune in and learn how to make PR work for you.
Words by
Carl J. Cox
Why Press Releases Still Matter in the Digital Age
In today’s fast-paced digital world, many businesses overlook the power of traditional media. But as Mickie Kennedy, founder of eReleases, explains in this episode of Measure Success, press releases still play a vital role in building visibility and credibility. Mickie shares his journey from creative writing to becoming a leader in press release distribution, helping small businesses get noticed by major media outlets.
The Power of Earned Media
Unlike paid ads or social media posts, earned media offers third-party credibility that can significantly influence your audience. When a journalist writes about your business, it’s seen as an endorsement, which can lead to higher trust and engagement from potential customers.
Crafting the Perfect Story
One of the key takeaways from this episode is the importance of storytelling in press releases. Mickie emphasizes that journalists are always looking for compelling stories. By focusing on interesting angles and relevant data, you can make your press release stand out and increase the chances of it being picked up by media outlets.
Targeting the Right Audience
Another crucial aspect discussed is the importance of targeting your press release to the right audience. Sending your release to relevant journalists in your industry ensures that it reaches people who are most likely to be interested in your story.
Conclusion
Press releases are far from obsolete. They remain a powerful tool for businesses of all sizes to gain visibility and credibility. By following Mickie’s advice, you can leverage traditional media to grow your business and achieve your goals.
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Want to learn more about how press releases can benefit your business? Listen to the full episode now and start crafting your media strategy today! Meet with our team to see if you’re on the right track!
