Carl J. Cox

Founder & CEO

CPA, author of Lost at CEO, and C-level executive across 7 organizations and 4 continents. Carl has helped hundreds of leadership teams execute strategy 3x faster—and now brings that experience to every 40 Strategy engagement.

Three colleagues smiling and chatting together in a studio setting.

March 14, 2025

Podcast

How to Build a Reputation in Business

From Lawn Mowing to Luxury Design: Lessons from Steve Griggs on Leadership and Execution

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March 10, 2025

Podcast

Startup Strategy in an AI-Driven World

Why AI Is Not a Strategy—and What Founders Miss Instead

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March 8, 2025

Podcast

The Truth About Business Valuation and Risk

Selling Your Business Is a Strategy Decision, Not a Transaction

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March 7, 2025

Podcast

How to Turn Around Strategy for Businesses

When Culture Is the Real Problem: Lessons from 20 Business Turnarounds

Woman with blonde hair smiling while talking on the phone at a desk with a laptop and papers.

March 5, 2026

Podcast

Big Bet Leadership in the Age of AI

Big Bet Leadership: How Leaders Win in High-Risk, High-Change Environments

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March 3, 2026

Podcast

Why Most AI Efforts Miss the Mark

Why AI Fails Without Strategy and How Leaders Can Fix It

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We won’t share your data with third parties. Ever.