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Founder & CEO
CPA, author of Lost at CEO, and C-level executive across 7 organizations and 4 continents. Carl has helped hundreds of leadership teams execute strategy 3x faster—and now brings that experience to every 40 Strategy engagement.
May 19, 2026
Podcast
Why Most Brands Fail to Stand Out Today
Branding drives growth. Learn how clear positioning helps your business stand out, build trust, and win more customers with Jason Sherwood.
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May 12, 2026
Why Growth Requires Better Processes
Adi Klevit shares how systems, SOPs, and AI help businesses grow faster. Practical leadership insights on Measure Success Podcast.
May 5, 2026
How to Win Without Being the Biggest
Alex Smith shares why being different beats being best. Learn practical business strategy tips on the Measure Success Podcast. Listen now.
April 28, 2026
From Revenue to Real Business Value Explained
Learn how to increase your business value, improve cash flow, and build a company that runs without you. Listen now to Carl J Cox & George Sandmann on this episode of the Measure Success Podcast.
The Key to Great Books: Small Audiences, Big Impact
On the latest episode of the Measure Success Podcast, Dr. Kent Gustavson shares his insights on the deeper journey of writing, the role of ghostwriting, and how a book crafted for a small audience can have a massive impact.
January 2, 2024
Public Sector Strategy for Private Sector Growth
In this episode of the Measure Success Podcast, we sit down with Andy Takata, a city manager with over 21 years of experience leading cities of various sizes and complexities. Andy shares his deep knowledge of government planning and explains how these lessons can be applied to private sector strategies.
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