Houston, we have a problem…

This past week, I was facilitating with PTS Advance on their strategic plan in Houston. This is a well-run company with an excellent, high achieving leadership team. They have had great success in the past; and now they are focusing on continuing their exceptional growth for their next 3-year plan. When asked about their KPIs, they identified over 20 KPIs that they wanted to track for success. But when we tried to identify what is the MOST IMPORTANT KPI, that’s when the magic started to happen...

What are the Top 10 Business KPIs

On my flight back from Houston, Google provided me with 38,700,000 results in .38 seconds. Not bad from 30,000 feet.

I read through the top 10 Google article results and documented over 150 KPIs! Imagine how many more KPIs there will be after reading through the other 38,699,990 results. (Just kidding!)

The results included reputable sources such as Forbes, Investopedia, and Quickbooks. The entire list is included at the end of the blog with source links.

The point of this exercise is that there are lots of opinions from reliable sources regarding the most important KPI. However, I documented the number of times () that the KPIs were repeated in the Top 10 Articles to calculate the Top 10 Business KPIs.

Top 10 Business KPIs:

1.       Sales Growth (7)

2.       Profit Margin (6)

3.       Website Traffic (6)

4.       Market Share (5)        

5.       Click-through Rate (CTR) (5)

6.       Customer satisfaction score (CSAT) (5)

7.       Customer Lifetime Value (CLV) (4)

8.       Customer Acquisition Cost (CAC) (4)

9.       Net Promoter Score (NPS) (4)

10.   Employee Satisfaction (4)

If you are interested in receiving the list of the Top 150 KPIs, send me an email at carljcox@40strategy.com.