By the time you’re reading this, I will be sitting poolside in a warm climate… enjoying a little sunshine and potentially something cold in my hand.

We are grateful to give our team some time to rest for their extraordinary efforts.

We shut the office down for a four-day weekend, after the April 15th deadline. Our entire team has been grinding through a heavy season, and this was a chance to step back, recharge, and reset.

So if we missed you this week… that’s on me.

But we’ll be back, and we’re coming back with momentum.

Because Behind the Scenes… Things Are Moving

Even while we’ve been taking a breather, there’s been a lot happening in the background.

We officially launched the new 40 Strategy website:
👉 www.40strategy.com

And I couldn’t be more proud of the team behind it.

Our marketing partner, Christian Smutherman and the team at GrowthLoop, along with our Director of Operations, Tonya Smith, pushed this across the finish line.

This wasn’t just a website project, it was a systems, messaging, and execution project.

And like anything worth doing… it’s not perfect yet.

If you dig around, you might find a broken link. Something that could be clearer. Something we can improve.

Good.

That’s how we get better.

If you’ve got feedback, we want it.

Phase One Was the Platform. Phase Two Is the Push.

Now we move into Q2.

And this is where things get fun.

We’re building a long-term campaign to expand beyond our existing network, connecting with more business owners and CEOs who are ready to grow.

The website was step one.

Next comes:

• A more intentional LinkedIn strategy

• A structured email campaign

• Consistent outreach and content

The goal isn’t noise.

The goal is connection.

We want to reach business owners who are ready to:

• Scale their company

• Potentially prepare for a future sale

• Step into the CEO role (rather than Day to Day Operator)

• Build an “oil well”

• Or turn things around when it matters most

That’s where our CAPTAIN methodology comes in.

And it works, across every phase of the entrepreneurial journey.

If you’re looking to stay comfortable (3% YOY growth)… we’re probably not your team.

You Can’t Be Strategic Without Knowing Your Numbers

At the same time, we’re growing our 40 Accounting team. https://www.40strategy.com/product/40-accounting 

Because here’s the truth:

You can’t build strategy on top of bad, or missing financials.

If you don’t understand:

• Where your profits come from

• Where they’re leaking

• And how to improve them

Then growth becomes guesswork.

And guesswork is expensive.

Every business owner will exit someday, whether planned or not.

The question is:
Will you be ready when that day comes?

Where This Is All Headed

Everything we’re building leads to one place:

The 40 Strategy Growth Workshop™.  https://youtu.be/sn_YpErkFos?si=hX-zhA91vRgDsdXQ 

That’s where the right business owners come together to:

• Build a real plan

• Get clarity on value

• And surround themselves with the right people

From there, it expands into:

• Cohorts

• Coaching

• Training programs

• And long-term partnerships

That’s how we scale.

But more importantly, that’s how our clients scale.

A Simple Ask

If you know a business owner who’s serious about growth, send them our way.

We are ready to talk.

We’ll have a conversation.

If it’s a fit, we’ll move forward.

If it’s not, we’ll tell them that too.

One More Thing…

Take a few minutes and check out the new site.

And if something stands out, good or bad, send it our way.

We’re building something meaningful here.

And the best feedback usually comes from people willing to say,
“Hey… this could be better.”

Enjoy the rest of your weekend.

We’ll see you next week, recharged and ready to build your business.