🎤 MIC DROP!


Dr. Seger Morris (Surprise Guest Speaker) & Carl J. Cox
We kicked off the event with a surprise guest speaker, Dr. Seger Morris. He gifted his new book, Let Me Lead, to every attendee and captured all of our attention with his focus on leading with intention.
One unforgettable experience.
Marcy McKey, MD Strategy, Phoenix, Arizona
“I think the event was an earthquake of sorts.”
Michael Crawford, Crawford Electrical, Centennial Colorado
ocation)“Great workshop, and I learned so much.”
Christina Noel, S2 Imaging, Forest Grove, Oregon
“Dave and I had a great time and learned so much. We really enjoyed meeting so many like-minded business owners and sharing stories.”
Jessica Lueck, The Lueck Group, Vancouver, Washington
“Thanks for the follow-up, and again for all the efforts to make this year even better than year 1!”
Mike Garrison, Author of Can I Borrow Your Car? & Speaker, Roanoke, Virginia
“I really appreciate being invited to participate in this year's event...what an amazing experience.”
Michael Barthmus, Sivetz Roasting Machines, Hood River, Oregon
“There was so much ‘juice’ in the presentations from a brilliant lineup of speakers.”
Ryan Church, Recenter Consulting, Seattle, Washington
“I'm currently at another conference in Vegas and all I can think about is what we were talking about at 40 Strategy!”
Billy McFadden, Magma Products, Dallas, Texas
“What an absolutely spectacular few days it was and I have come out with so many ideas, answers, and now time to act and set the destination.”

And from our Anonymous Surveys:
“I’ve been to TONS of business conferences; this was by far the best. The speakers were balanced, short and sweet, and accessible.”
“Carl is fantastic! The integrity, the passion, the vision, he brings it all! I loved that the family was there. It makes everything feel so much more real and meaningful.”
“I see people struggle to find this space all the time and it’s really refreshing to talk about as a room of high achievers.”
“The sprint planning is the game changer - if you do it. I really appreciated that you told people to focus on one or two things.”
The real measure of a great workshop isn't what happens in the room.
It's what happens when everyone goes back to work.
To everyone who attended, spoke, sponsored, and contributed to making this year's workshop possible, thank you.
Mic Drop. 🎤
Keep measuring success!
Carl J. Cox
Founder & CEO, 40 Strategy & 40 Accounting




